Seasoned Business consultant and Digital Strategy Director. Currently leading some of the largest and most complex Marketing Transformation programs driven by Salesforce in EMEA North as a Business Architect Lead for Benelux & Nordics.
Over 15 years of experience in helping clients integrate digital change in their core business to achieve their business goals. Strong analytical and strategic skills to translate organisational and brand strategies into sustainable and ROI driven digital and social media strategies (integrating paid, owned and earned) and implementation plans.
At Salesforce I help clients transform the way they connect with their customers by maturing and accelerating their customer experience and digital marketing strategy through the power of the Salesforce Customer 360 Platform.
Formerly worked as Head of Strategy and Consulting at Isobar. managing a team of 11 strategists (brand, communications, digital, social) and consultants (building digital cultures). Working for or have worked for clients such as NN Group, Karwei, Unilever, Friesland Campina, Ferrerro, ING, Volkswagen, Essent, McDonald’s, Rabobank, Heineken and others.
Driver of several transformational projects in digital for Unilever (step change social marketing), Rabobank (building digital capabilities), NN Group (step change full funnel digital marketing) and KARWEI (building products & services).
At Social Embassy also responsible for yearly publication of the Social Media Monitor, an independent research report on the application of social media by top 100 brands in the Netherlands. Read more at www.socialmediamonitor.nl.
Management Team member at Isobar. Participant in Dentsu Aegis Network Route 500 program (development program for high potential employees).
Was co-founder and board member at Vakvereniging Community Management Nederland. Our focus is on developing the profession of Community Management in the Netherlands.
Near 4 years of experience in (online) management consulting at Deloitte Consulting. Worked at several large governmental institutions and projects, of which most notable setting up Hallo! The professional business network of the Chamber of Commerce. Now one of the largest Dutch business networks.
Specialties: digital and social media strategy, campaigns, ROI, community management, strategy, research, branding, digital technology, organizational strategy